Canon EOS M50 Product Launch

Canon Europe

The new Canon EOS M50 packs the latest photo and video technology into a stylish design that fits in your hand. We created an inspiring pan-European, multi-platform campaign accentuating the cameras key benefits; sampling high-quality, creative photography and video in a range of authentic, challenging scenarios.

Working to an extremely tight schedule, we were tasked with finding an influencer, a real-life Canon user, to take centerstage. We approached a number of up-and-coming creatives before teaming up with self-taught street photographer and man about town Mabdulle.

Mabdulle’s effortlessly cool, raw street style and ‘up for anything’ attitude perfectly suited the campaign. We followed him as the M50 was put through its paces, encouraging the audience to explore their surroundings and capture their own stories.

Team: Neil Whitehead, Tom Martin, Mabdulle, Salim Adam, Florin Ilie, Jo Allen, Dave Woodcock, Katy Richardson, Sam Ray.

Completed at: Intro