Cool Works are air conditioning and refrigeration specialists based in the South East of England. As a start-up company building their visibility in the area, founder Shaun Bann requested a clean, memorable logo and identity, distinguished from similar operators.
The visual identity is built on the theme of cooling airflow through space, the graphic waveform is a visual abstraction of this.
A vivid colour palette of blue and green form the primary brand hues, while neutrals act as complementary colours. AG Old Face is the primary brand typeface; using medium and regular cuts.