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CoolWorks – logo and Identity

Posted on 18th June 202010th February 2018 by Neil Whitehead
thisisneil CoolWorks Identity Logo Design

CoolWorks Identity

CoolWorks

Cool Works are air conditioning and refrigeration specialists based in the South East of England. As a start-up company building their visibility in the area, founder Shaun Bann requested a clean, memorable logo and identity, distinguished from similar operators.

The visual identity is built on the theme of cooling airflow through space, the graphic waveform is a visual abstraction of this.

A vivid colour palette of blue and green form the primary brand hues, while neutrals act as complementary colours. AG Old Face is the primary brand typeface; using medium and regular cuts.

thisisneil CoolWorks Identity Business Cards
thisisneil CoolWorks Identity Cards
thisisneil CoolWorks Identity Vehicle Graphics
Posted in Graphic Design, IdentityTagged business card, Cool Works, design, graphic design, identity, invoice, letterhead, livery, logo, logotype, mark, pantone, special colour, stationary, symbol, van, vehicle

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