Make Them Yours
We created a 360° European campaign to promote the Converse Denim Collection exclusively at Foot Locker. ‘Make Them Yours’ celebrates denim’s unique character. The campaign was rooted in the fact that the more you wear denim, the better it gets; each mark telling a story of an experience encountered in your Converse.
We curated a number of scenarios exploring the customisation of Converse, encouraging the audience to take ownership of theirs. Each was documented and released as a series of ‘blip-verts’. The campaign also ran across TV, cinema, in-store, print, digital, OOH, social and online.
Team: Anna Bergfors, James Lees, Joe Dilworth, Ian Eves, Neil Whitehead, Chloe Hayward, Michal Sloboda, Katy Richardson, Anna Cleaver, Malin Wallén.
Completed at: Intro